What is digital coupons?

Digital coupons are electronic versions of the traditional paper coupons that have been used for decades to drive sales and promote products. Unlike paper coupons, which must be presented at the time of purchase, digital coupons can be loaded onto a customer's loyalty card or smartphone, and redeemed when the customer makes a purchase. Digital coupons have a number of advantages over traditional paper coupons, including the ability to track redemption rates and target specific customers with personalized offers. In addition, digital coupons are less likely to be lost or stolen, and they can't be counterfeited.